SUITCASE Creative Studio is a young, vibrant, creative agency that works with travel and lifestyle brands to uncover their objectives and create compelling copy, inspiring visuals and results-driven strategies to attract and engage their audience.

Founded by entrepreneur Serena Guen and the award-winning team at SUITCASE Magazine, our agency approaches content with the reader/viewer in mind, never sacrificing on quality and design.

From video to publishing and social media to web design, SUITCASE Creative Studio knows how to add a new dimension to visual communications without losing the essence of a brand.


SUITCASE Magazine was started…

In 2012 by Londoner Serena Guen, then an undergraduate at New York University. Born from a desire to create a source of travel content for a younger, experience-driven generation, Serena set about creating a magazine that was beautiful, practical and most importantly, relevant.

What ensued was months of networking, creative brainstorms, writing and hard work, and the first issue hit the shelves of news stands on the 17th of May, 2012 and was launched soon after.

For the next few years, the team worked remotely from Paris, New York and London, often alongside jobs and university courses, finally setting up camp in a central London base in September 2013. In 2017, the team launched SUITCASE Creative Studio, a content studio for experiential brands seeking to connect with their consumers in a more authentic way.

Today, SUITCASE magazine is “thriving” (Monocle). Read in print and online in over 100 countries by a global community of passionate travellers, it continues to inspire and inform their loyal readership by offering them an open window to the world. In recent issues we’ve stranded a poet on a Norwegian archipelago, slept through a sandstorm in the Wadi Rum desert and embarked on a spiritual pilgrimage up a Japanese mountain – but there’s still a whole world to explore…


Serena Guen
Founder & CEO

Linda Blank
Commercial Director

Layla Pacha
Social Media

Rae Boocock
Media Editor

Emma Latham Phillips

Sebastian Bland
Creative Director

Jacob Elwood
Senior Creative

Tiziana Lardieri